Julia Zarb, PhD is the Academic and Managing Director of CanCOVID and REAL.
Julia is an Assistant Professor at University of Toronto, and former Program Director of the Master's of Health Informatics (MHI) at the Institute for Health Policy, Management and Evaluation, Dalla Lana School of Public Health at University of Toronto.
For more than two decades, her work has been focused on safe and rapid digital and AI knowledge communication and mobilization in academic, public and private sectors.
After the pandemic declaration, Julia led the Rapid Evidence Access Link (REAL) as a digital COVID-19 response initiative to get evidence into health care decision makers’ hands. This platform serves multiple uses within Ontario’s Ministry of Health.
Of 23 years in health information technology strategy and marketing leadership, she has spent 14 in the US arena and 10 years on corporate executive teams in Canada and USA.
Her own firm, Zarb Consulting, served dozens of clients in national-scale initiatives, including National health IT Week (HIMSS); National eProvider Patient Safety Initiative (Allscripts);
Centre for Information Technology Leadership (Harvard & Partners Healthcare); and others.
Julia was a co- founder and representative of the Electronic Health Record Vendor Association (HIMSS EHRA). She has served on HIMSS HL7 & IHE Interoperability Collaborative, and HIMSS Katrina Phoenix.
Julia holds a PhD in Communications Theory from the University of Toronto and serves on the Board of Regents for Victoria University, University of Toronto. Julia.firstname.lastname@example.org