HAD5748H

Prerequisite

HAD5772H or equivalent

Description

This course will provide an introduction to the principles of surveying and the use of psychometrics to support appropriate tool design. Topics covered will allow one to assess if a survey will provide the data it intends to collect and if the data accurately reflects reality. The approach will be a pragmatic one, balancing appreciation for rigorous technique with practical constraints. The course will cover steps needed to create, assess and utilize a valid survey and describe the intersection of qualitative and quantitative techniques required to successfully execute a survey. It provides relevant content to those who may wish to develop their own survey tool, use and/or adapt a tool found in the literature or develop skills in critical appraisal of survey related literature.

Objectives

• Understand when and how to use surveys
• Acquire and apply skills in survey development
• Understand what testing is appropriate to ensure validity of a survey
• Appreciate diverse data analysis techniques and reporting considerations
• Develop critical skills in assessing surveys
• Understand the importance and roles of qualitative and quantitative approaches in surveying

Instructor

Evaluation